For more than 50 years, Dawn has made dishwashing easier—and its new PowerSuds formula goes a step further, furthering that ease with extra foam to remove grease. Dawn researchers found that the typical foam of Dawn Platinum dissipates too quickly, causing grease to redeposit on large quantities of dishes.
In contrast, PowerSuds lifts away dirt and prevents grease from staining other dishes in the sink. (Even plastic dishes are left stain-free after washing!) Here are all the details on the foaming wash, including a Dawn-themed song to sing along to the next time the dishwashing gloves are out.
Procter & Gamble consumer research found that dishwashing remains the most hated chore, and greasy home cooking makes it even worse. Dawn designed PowerSuds specifically for washing large quantities of dishes, because some greasy pots and pans can contaminate the water, resulting in greasy, difficult-to-clean glasses and bowls.
“The new Dawn PowerSuds dishwashing liquid embodies the brand’s spirit of innovation and commitment to delivering better grease removal, no matter how many dishes or how messy they are,” said Angelica Matthews, vice president of brand, in a press release.
With double the foam and exclusive new technology, we’ve engineered the best dishwashing liquid to address today’s real cleaning challenges, so people can finally wash dishes more efficiently.”
Dawn Platinum Plus PowerSuds Dishwashing Liquid, 17.4 oz, EZ-Squeeze Bottle
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