Lancashire Cricket has announced a new commercial partnership with CleanEvent Services, a leading specialist in event cleaning and venue presentation, to further enhance the match day and event experience at Emirates Old Trafford.
The new three-year partnership will see CleanEvent become Lancashire Cricket’s Official Cleaning Supplier and Partner, providing high-quality cleaning and hygiene solutions to Emirates Old Trafford, including the venue’s conference and event facilities, the venue for domestic and international cricket matches and the on-site 250-bed Hilton Garden Inn.
CleanEvent has over 25 years of expertise servicing major sporting venues and events around the world, and their appointment reflects Lancashire Cricket’s ongoing commitment to excellence in venue presentation and guest experience.
The partnership includes branding around the concourse at Emirates Old Trafford, the provision of digital assets, and sponsorship of one of the four Vitality Blast double-header events.
Daniel Gidney, Chief Executive of Lancashire County Cricket Club, said: “We are delighted to welcome CleanEvent Services as an Official Partner of Lancashire County Cricket Club. Emirates Airline Old Trafford is renowned for hosting memorable experiences, so it is imperative that every aspect of the guest experience, from cleanliness to customer service, is of the highest standard.”
Our conference, events and hospitality business has grown exponentially over the past decade, with cleaning services previously being provided by three different suppliers. We believe this agreement is one of the largest of its kind in the UK leisure sector, bringing together three delivery models into one, resulting in greater efficiency, innovation and a more consistent service.
“CleanEvent’s strong track record in delivering world-class venues made it a natural partner for us and we look forward to continuing to work closely together over the coming years.”
Tomas Gronager, Chief Executive of CleanEvent Services, added: “We are honoured to be working with such an iconic club as Lancashire County Cricket Club. We are committed to ensuring the venue looks its best for every visitor, player, hotel guest and event client. We look forward to a strong and successful partnership with the club, its clients and supporters.”
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