Fast-growing cleaning products company DuraClean has signed a three-year national contract with cleaning and maintenance company WGC, which services hundreds of hotels, offices and educational institutions across the UK.
The deal follows a successful trial and will see DuraClean supply WGC with cleaning consumables, equipment such as vacuums and floor polishers, bespoke staff uniforms and environmentally friendly cleaning chemicals.
WGC is headquartered in London and has 6,000 employees and annual revenues of more than £100 million. The company services more than 300 hotels across the UK, with clients including ibis, Novotel, Moxy, IHG, Radisson, Hilton and The Resident, as well as luxury hotels such as The Connaught, Claridge’s and BoTree in London.
The company is responsible for hotel room and public area cleaning, marble and window cleaning, as well as kitchen deep cleaning and stone floor restoration, and has an FM division that provides repair and maintenance services.
Yasin Shariff, Managing Director of DuraClean in Birmingham, said: “This contract is a landmark achievement for DuraClean. It reinforces our position as a trusted provider in the outsourced domestic services sector and demonstrates our ability to deliver and manage large-scale, long-term agreements with precision, reliability and tailored end-to-end solutions.”
“We were awarded this contract following a successful trial period with WGC, during which we demonstrated our ability to tailor our products and services to meet our clients’ needs.
By combining our innovative technology platform, customised products and reliable services, we are committed to helping WGC achieve operational excellence and deliver strong results. We are proud to be working with WGC and look forward to contributing to its continued success.
DuraClean Offering a comprehensive range of cleaning and hygiene products, including basic cleaning supplies such as microfibre cloths, dusters, sponges, mops and buckets, advanced robotic cleaning solutions and custom embroidered staff uniforms.
As a one-stop provider of outsourced housekeeping and contract cleaning services, the company supports more than 600 hotels in the UK, as well as schools, commercial properties and industrial sites. Its wholesale division provides products to retailers and facility management companies. The company’s products are underpinned by a technology platform that simplifies ordering and supply chain management.
DuraClean opened in 2023 and has exceeded expectations, with turnover expected to reach £1.8 million this financial year. To support the expansion of the business, the company will move to a new 10,000 square foot headquarters at Rovex Business Park in Birmingham.
Yasin and co-founder Imran Khandhia aim to increase annual revenue to £5 million within three years by expanding their product range and growing their customer base.
Yasin said: “The move to the new site will enable us to scale the business, meet the needs of existing and new customers, and establish further partnerships with industry leaders. At the same time, we are investing in expanding and enhancing our technology platform to further enhance the customer experience.
Martin Birch, CEO of WGC, added: “We chose DuraClean because it offers a comprehensive one-stop service, with a seamless ordering system that ensures ease of use and efficiency. Other factors included its consistently reliable delivery, strong sustainability credentials and ability to provide customized reports, ongoing support and demonstrations.”
Partnering with DuraClean marks a significant step forward for WGC. The company’s broad product offering, covering cleaning consumables, chemicals, uniforms and equipment, and its ability to tailor solutions to our specific needs set the company apart.
This three-year agreement reflects our shared values around operational efficiency and sustainability, and I am confident it will deliver tremendous value to our customers and team.
John Raponi, Director of Operations at WGC, said DuraClean has performed beyond expectations during the trial period. He commented: “It has been able to meet our operational needs, deliver on time, and offer a wide range of products, making integration seamless. DuraClean’s technology platform has simplified the ordering process, and I look forward to building on this to further enhance efficiency and service delivery across our sites.”
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